our-story
About The New Bold
As the name distinctly depicts, this brand is all about the fusion of NEW and BOLD!
We as a brand celebrate women in their entirety, whether it's your strength, weakness, emotions, intelligence, choices or decisions, we love you for being Just YOU.
The brand represents a woman who is very youthful at heart and mind, and lives in the modern era of feminism.
Acknowledging women, is acknowledging that we love an assemblage of attires. Be it a casual day, a formal meeting, a sassy party, a summer vacation, a sleepover with your girlies or a Sunday in bed, we have got you covered!
Choose from our array of styles and jazz up your wardrobe!
We also realise shopping something new for every occasion is not so easy on the pockets, so here’s to our Motto - New Styles, New trends, New you everyday at great a value!
We constantly endeavour to ensure that each product is crafted with utmost love and care.
Embrace the Chic, Trendy, Sassy you in our Bold styles and flaunt those beautiful curves, because we love them and so should you!
With this young age brand, we everyday celebrate the contemporary woman for her New and Bold avatar!
As we say,
#BeNewBeBold!
About our Founder
Fashion is deep rooted into the life of Nitisha Shirke, playing dress up from childhood, to shopping off salaries for apparel, to trying to design her own outfits, to extensively following designer work, this Engineer-MBA graduate had always dreamt of creating her own Label, and to implement this dream into reality, was born The New Bold. You heard it right, no background of fashion, just 100% genuine Passion for Fashion!
The New Bold is a personal amalgamation of her favourite statement styles. Her profound bias being towards the colour Black, it has inspired her to create a voguish collection called ‘Black Cat Collection', cuz let's face it, we all need a little bit of This, a little bit of That and a lot more of BLACK!
Let’s hack the world with Black masterpieces portraying strength and power, communicating qualities of mystery and depth!
Her strong belief in ‘Wear - Love - Re-Wear’ has encouraged her to aspire for infusing sustainability in her brand.
She has put her philosophy of ‘Dream big, Work hard and Conquer the World!’ into effect for sustaining the brand to celebrate women for their New and Bold choices, each day, every day!